About PEG Events — Prince Entertainment Group
About Prince Entertainment Group
End-to-End Event Management. Unforgettable Results.
Prince Entertainment Group (PEG Events) is an Auckland-based event management company delivering complete, end-to-end event solutions across New Zealand — from celebrity concerts and stadium productions to cultural festivals, corporate functions, and intimate arts evenings.
When you work with PEG Events, you get one team managing everything: concept and planning, artist and celebrity booking, venue negotiation, production and technical management, marketing and ticketing, sponsorships, and seamless on-the-day execution. You bring the vision — we handle the rest.
Our Track Record
Proven at Aotearoa's leading venues.
Our events speak for themselves. We've produced full-scale shows at New Zealand's leading venues, including Trusts Arena, Eventfinda Stadium, Victory Convention Centre, and the Dorothy Winstone Centre.
We brought international superstar Yo Yo Honey Singh to Trusts Arena — managing the complete celebrity event experience, with New Zealand's own Bollywood rock band 7Two9 The Band as the opening act. We've delivered the soul-stirring Sagar Wali Qawwali, electric nights with RCR and the Bhuwin Xperience, the community favourite Diwali at Papatoetoe, and an elegant poetry evening with Nayab Midha.
Big stage or intimate venue, celebrity headliner or community festival — we deliver every event with the same standard: flawless.
Our Mission
Connecting communities with the music of their roots.
To create world-class live music and cultural experiences that connect communities in New Zealand with the music, art, and traditions of their roots.
To deliver world-class, end-to-end event experiences — connecting audiences in New Zealand with celebrated artists, and communities with the music, art, and culture of their roots.
Our Values
What we stand for.
Culture at Heart
We honour the music, art, and traditions of our roots, and share them proudly with Aotearoa.
Unforgettable Experiences
From stadium concerts to intimate poetry evenings, every event is crafted with passion and professionalism.
Community First
We create events that bring families and generations together, keeping culture alive for the youth of tomorrow.
Platform for Artists
We champion local and international talent, giving artists the stage — and the support — they deserve.
Trust & Excellence
Proven at New Zealand's leading venues, we deliver on every promise — for artists, partners, and audiences alike.
End-to-End Ownership
One team, full accountability. We manage every element so our clients never have to worry.
Giving Back
Culture within everyone's reach.
We believe culture should be within everyone's reach. Through our community initiatives, we're working to make cultural events more affordable and accessible — so the next generation grows up connected to their heritage, right here in New Zealand.
Let's create something unforgettable.
Whether you're bringing an international artist to New Zealand, planning a corporate function, or dreaming up a festival — talk to us first.
Get in Touch